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An Industrial R&D Project - From Lab to Launch

Matthias Gerst Polymers for Adhesives, BASF SE

Finding new business opportunities is an ongoing challenge in industrial research. In the current seminar the product development of “UV curable hotmelt adhesives” will be presented from an industrial point of view.
The focus will be on the identification of un-met market needs and on the interplay of all necessary partners and important issues from the first idea to a successful product launch.